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Forecast is an AI-powered platform for project, finance and resource management. The company believed its current brand needed to reflect its AI-powered platform's capabilities. We partnered with Forecast internal teams to create a new brand that would better represent their software's capabilities, increase brand recognition and appeal to a broader range of users, including project managers, financial analysts, and human resource professionals. We created a new brand identity that reflected the platform's AI-powered capabilities and a modern colour palette, typography, and imagery that were visually appealing, easy to identify, and stand out from the current busy market.